Research/Benchmarking
Competitor analysis revealed common pain points such as cluttered layouts, overwhelming filters, and weak trust signals. These insights highlighted opportunities to simplify navigation, build credibility, and streamline the browsing experience.
Competitor analysis revealed common pain points such as cluttered layouts, overwhelming filters, and weak trust signals. These insights highlighted opportunities to simplify navigation, build credibility, and streamline the browsing experience.
Sketches
Early sketches explored different homepage and deal page structures, testing hierarchy and flow. The goal was to emphasize clarity of value, strong entry points, and an engaging layout without overwhelming the user.
Early sketches explored different homepage and deal page structures, testing hierarchy and flow. The goal was to emphasize clarity of value, strong entry points, and an engaging layout without overwhelming the user.
Wireframing
The focus was on finding the simplest, most engaging layout. One that guides users clearly without overwhelming them. Through iteration, I refined placement of content and action buttons to balance simplicity, engagement, and trust.
The focus was on finding the simplest, most engaging layout. One that guides users clearly without overwhelming them. Through iteration, I refined placement of content and action buttons to balance simplicity, engagement, and trust.
Information Architecture
The site structure was mapped to ensure a streamlined journey from discovery to deal selection. Clear pathways, step-by-step flows, and consistent navigation reduced friction and reinforced user confidence throughout the process.
The site structure was mapped to ensure a streamlined journey from discovery to deal selection. Clear pathways, step-by-step flows, and consistent navigation reduced friction and reinforced user confidence throughout the process.
Color, Typography, and Icons
The style guide pairs bold orange accents with neutral tones to balance energy and trust. Lexend ensures clear hierarchy and readability, while simple rounded icons support quick recognition and keep the interface approachable.
The style guide pairs bold orange accents with neutral tones to balance energy and trust. Lexend ensures clear hierarchy and readability, while simple rounded icons support quick recognition and keep the interface approachable.
Final
